Over the next few weeks I will be posting some mini blog interviews with different women across different industries who all now own their own businesses and are successful in their own right. I hope you enjoy this next instalment. If you haven’t already make sure you check out our interview with Aaliyah Bashier.

Aimee Trinder

Company Name: Colour By Aimee

Industry: Hairdressing

August 2016 I had arranged for a hair stylist to come to my home and blow dry my hair before heading to a festival. She was recommended on Facebook in a local women’s group. Aimee arrived and was so professional and gave me a lovely blow dry. Following our first appointment I then started to really look at her work. I was absolutely amazed at her skill and knowledge. Over 3 years on I am pleased to say that not only did she become my irreplaceable hairdresser but she is also one my dearest friends. Aimee has absolutely excelled within her industry and is very well respected locally. To establish such a successful business at such a young age is something that should be celebrated.

How long have you been in the industry and was this always your first choice?

I’ve been in the industry for ten years! I got my first job as a Saturday girl after doing work experience. One day I just woke up and wanted to do hair! It had the creativity that I needed. I couldn’t imagine doing anything else. 

What pushed you to start your own business? I was fed up of working all the hours and investing everything into someone else’s business. I was also fed up for clients as I felt I could never give them my full attention and never had time to give them what they really wanted. So something had to change! 

What is your proudest achievement?

London fashion week with Errol Douglas MBE! (Not name dropping). Also my Wella MCE degree. It is 9 months of intense training. It makes you one of the best hair colourists in the country!

What sacrifices have you had to make along the way?

My social life! Haha. Even now, having a business is 24/7. You can never switch off! Also not having a wage for almost a year as you have to invest everything back into the business. 

Who are your main influencers and why?

My dad. He started with nothing. Started with one pig and built his little empire from there. He’s not “rich” by any means but his whole life he’s been self-sufficient and not had to rely on anyone else! 

What has been your biggest challenge so far?

Getting a work-life balance! It’s so hard. 

How do you market yourself?

I don’t really market myself these days! I have had to close my books as I have an amazing clientele now but before I would rely heavily on social media to get my name out there. 

How do you ensure you stay current and competitive?

I do lots of courses and I am a member of many forums and clubs. They cost money but in return you stay one step ahead of everyone else and that’s invaluable really!


What are your future aspirations?

To have my own high street salon!

What advice would you give someone who is looking to take the plunge full time?

Just do it! Life is too short and if you don’t do it you’ll never know how far you can push yourself! It’s not easy. If it was easy then everyone would be doing it. Find your niche and run with it. It’s the best feeling ever being your own boss. 

Thank you so much Aimee for sharing some insight into your successful journey as well as some really helpful ideas for anyone considering working for themselves.

Stephanie Rowe