Women in Business
Over the next few weeks I will be posting some mini blog interviews with different women across different industries who all now own their own businesses and are successful in their own right. I hope you enjoy this next instalment. If you haven’t already make sure you check out our interviews with Aaliyah Bashier and Aimee Trinder.
Company Name: Kimmi’s Cakes
Industry: Wedding and Celebration Cake Designer
Over 3 years ago I was working on a huge project and met a lovely girl called Kim, we worked together for a good few years and she was even in my team for a while. Little did I know that Kim had a secret talent… Kim was superb baker! She would bring cupcakes and amazing peanut butter cookies in to work for the team to test. Kim very quickly gained a following at work and started to bring in cakes for birthdays and special occasions. After building up a successful business on the side Kim was the able to leave work to pursue her dream. I have been following Kim’s Instagram closely and her talent and skill is just unbelievable. She makes the most insane wedding cakes and celebration cakes, not only do they look beautiful but they taste amazing!
How long have you been in the industry and was this always your first choice?
I have been baking from a very small age, making celebration cake for the last 10 years, wedding cake for the last 2 but the business was registered on 4th December 2017.
What pushed you to start your own business?
I’ve worked in either retail or office jobs since starting work full-time at the age of 17, I would always wonder what it would be like if I could bake cakes all day. I got to a point in my last job where I was baking so much in my spare time, I didn’t have time to do both anymore…so I decided to take the plunge and quit!
What is your proudest achievement?
I’ve recently secured a kitchen unit to move the business into from February 2020, I never thought the business would grow to a size that would need this space… I’m so incredibly excited!
What sacrifices have you had to make along the way?
Socialising, holidays…sleep, but it’s all been worth it and it’s not over yet! I think it will start to balance out over the next 3 years.
Who are your main influencers and why?
My Nan, for giving me the love and passion for baking.
So many wonderful cakers on Instagram and YouTube.
What has been your biggest challenge so far?
Time management, I never realised all of the jobs that come with owning your own business. To list just a few…cake baker, decorator, delivery driver, website developer, marketing manager, cleaner, customer service, admin the list goes on…and on haha! I’m a lot better now, I have lots of colourful spreadsheets 😃
How do you market yourself?
I used to use Facebook ads a lot however since establishing a good presence within my area, word of mouth is working wonders. My website also gets a lot of traffic, so a lot of customers are finding me via Google. For wedding cakes, wedding shows are the main ones, and this is where I invest most of my marketing budget.
How do you ensure you stay current and competitive?
I think my customers and wedding couples keep me quite current. I’m always being asked to create the on-trend cake designs, sometimes something crazy which is nice to shake things up at bit. Wedding cakes will naturally move through different trends, so I when I make my dummy cakes for wedding shows I get to create my own designs to showcase what I can do and upcoming trends they may not have seen yet.
What are your future aspirations?
Moving into the unit is next on the list and creating a space which is Kimmi’s Cakes – Over the next few years I hope to have made a decision on whether I do celebration and wedding cakes or move solely into weddings…I don’t think I’m ready to not make a dog cake once in a while just yet! 😝 There are so many things that I can do with the business, so I want to explore lots more before making a firm decision.
What advice would you give someone who is looking to take the plunge full time?
Go for it! It’s better to have tried and learned than to wonder what if all for the rest of your life. Taking the plunge was the BEST decision I’ve ever made; I’ve never worked so hard in my life and I’ve never enjoyed a job as much as I do right now.
Thank you so much Kim for sharing your amazing journey as well as giving us some really helpful ideas for anyone considering working for themselves. Photo credit: Photography by Sally-Anne.